American Express Set for Exclusive Trackside Debut at Miami Grand Prix

American Express' Trackside Launch at the Miami Grand Prix

In a strategic move to amplify its presence in the world of motorsport, American Express (Amex) is set to make a high-profile entry as a trackside partner at the Miami Grand Prix in 2026. This marks the company's first on-track appearance in Miami, adding to its ongoing partnership with both Formula 1 (F1) and F1 Academy. Amidst the backdrop of luxury and high-energy entertainment that the Miami Grand Prix is known for, Amex's participation promises to enhance the overall fan experience.

Elevating Fan Experience with the Amex Racing Club

Central to American Express's activation at the Miami Grand Prix is the Amex Racing Club, situated in the F1 Fan Zone. This two-story venue features a blend of interactive entertainment and elevated hospitality that is tailored for Card Members. Fans can engage in racing-themed games while enjoying exclusive perks, including access to Amex Race Radios for live commentary. The second floor offers a refuge from the bustling race atmosphere, with amenities such as massage chairs, beauty services, and refreshing mocktails.

For those seeking premium views, the Amex Trackside Lounge on the start-finish straight allows Platinum Card Members to reserve time in one of the most exclusive viewing areas on the track. Reservations for this coveted experience can be made daily, ensuring an unforgettable perspective on the race.

Amex Lounge and Carbone Beach - A Culinary Delight

In addition to the on-track excitement, American Express has expanded its offerings with the introduction of the Amex Lounge inside the Hard Rock Stadium. This air-conditioned space serves curated food and beverages in partnership with renowned Miami Grand Prix collaborator, Carbone. The lounge's reservations will open daily at 9:30 AM for one-hour sessions, making it accessible to fans affiliated with the American Express community.

Beyond the racetrack, Amex is set to host the popular Carbone Beach event once again. This unique "Supper Club on the Sand" experience in South Beach combines oceanfront dining curated by Chef Mario Carbone with live entertainment, spanning three nights of festivities.

Conclusion: Amex's Role in Formula 1’s Experience Economy

American Express's expanded role at the Miami Grand Prix exemplifies a significant trend within the Formula 1 commercial ecosystem. As F1 continues to capture the attention of a broader U.S. audience, the emphasis on creating meaningful, luxury experiences is more crucial than ever. American Express aims not only to be a sponsor but a curator of unforgettable moments during race weekends.

As the Miami Grand Prix cements its reputation as a premier event in the F1 calendar, American Express positions itself at the forefront of this transformation, bringing valuable experiences and luxury hospitality to a diverse range of motorsport fans.