TIRTIR Launches Limited Edition ‘BTS THE CITY NEW YORK’ Collaboration

TIRTIR Unveils Exciting Collaboration for BTS THE CITY New York

Korean makeup brand TIRTIR has announced its official return as the K-beauty partner for the highly anticipated BTS THE CITY ARIRANG event in New York City, taking place from July 24 to August 3. This exclusive collaboration highlights the brand's commitment to innovative beauty products and fans of the globally renowned K-pop group BTS.

Limited Edition Perfect Setting Duo

As part of this partnership, TIRTIR is set to launch the limited-edition BTS THE CITY NEW YORK Perfect Setting Duo. This special collection will feature TIRTIR's bestsellers: Mask Fit Makeup Fixer and Reflect Glow Prep Primer. Fans purchasing two sets or more will receive an exclusive pouch, inspired by the traditional Korean bokjumeoni, also known as a lucky pouch. The launch aims to connect fans not only through beauty but also through cultural ties.

Experience at the Korean Cultural Center

TIRTIR is amplifying the excitement surrounding this collaboration by hosting the TIRTIR CONCERT-PROOF BAR at the Korean Cultural Center in New York. This unique experience allows visitors to test the collaborative products, alongside the brand's innovative suncare and lip products. This immersive event is tailored to engage attendees and offer a firsthand look at the exciting collection.

Pre-Orders and Event Schedule

Fans eagerly awaiting the makeup launch can find the limited-edition collection available for pre-order from July 27 to July 31 via the Weverse Shop. On-site purchasing and pickup will also be offered during the BTS THE CITY New York event, ensuring fans can enjoy these exclusive items during the celebration.

BTS THE CITY ARIRANG

The BTS THE CITY ARIRANG event is part of an ongoing global series organized by HYBE to promote BTS's sold-out ARIRANG world tour. New York City is set to host various activities across iconic locations, including Grand Central Terminal and the Arte Museum. This follows previous events held in cities like Seoul, Busan, Las Vegas, and London.

Recently, BTS wowed audiences with their performance in the FIFA World Cup Halftime Show, sharing the stage with stars like Shakira and Madonna. They will be returning to perform again in New Jersey on August 1 and 2, right near New York City, promising to make this event unforgettable for their fans.

About TIRTIR

Founded by Lee Yoo Bin in Seoul, TIRTIR has made significant strides in the beauty industry, especially after being acquired by Goodai Global—known for its popular skincare brand Beauty of Joseon. With over 40 inclusive shades and a strong social media presence, TIRTIR has captured the attention of beauty enthusiasts around the globe. Notably, BTS member V was announced as TIRTIR’s first global ambassador in 2025, solidifying the brand's connection with the K-pop phenomenon.